Marketing Case Problem Solving Study Example | Topics and Well Written Essays - 500 words

Marketing Problem Solving - Case Study Example The target market for aggressive campaigning should be the garage owners or dealers who are not mechanics; initially they should be educated about the product, since they are not aware about the use of the product. d. The competitors of Duncan industries were using combination of wholesalers and company salesperson. They also used price strategy to boost their sales. Duncan industries can also work on those lines and develop a good strategy so that its price is also very competitive and also try to use a combination of wholesalers and sales personnel to increase its sales. The industry can carry out a SWOT analysis and hence get solutions to its different current problems. The SWOT analysis will provide a solid base as a springboard to categorize succeeding actions in the marketing plan. According to Kotler and Armstrong (2006), product position or distribution as a "set of interdependent organizations involved in the process of making a product available for use or consumption by consumers". Place strategy has to make use of efficient distribution of products within the marketing channels like the wholesalers or retailers. The industry can look for expanding its business in the European markets. But to carry out this it has to look for a joint venture of a good company which has a brand name and is famous too.

Business Statistics Essay Example | Topics and Well Written Essays - 500 words

Business Statistics - Essay Example Nearly 17 states had $1.8 as their average fuel price. But the coefficient of variation is obtained as 9.67. The median shows that about 25 states have average fuel prices above $1.84. This clarifies that the data is normally distributed with just one state having the $2.3 as the average price. However, the histogram shows two states, Alaska and Hawaii as outliers with their average fuel prices around $2.5 which is considered to be the highest fuel price. The scatter plot (Fig. 2) of the state by state average fuel prices for diesel fuel and premium unleaded fuel2 shows that both fuel are almost equally priced. Most of the pricing is in the range of $1.8 to $ 2.5. However, the graph shows that when the price of diesel is low (or high) the price of premium fuel tends to be high (or low). We also find that Alaska and Hawaii are the two states highlighted as outliers measuring the highest diesel and premium fuel prices. The Colorado weekly regular unleaded gas prices3 for the past 8 weeks from 5th January 2009 to 23rd February 2009 has been plotted as a line chart (Fig 3). The graph shows that there has been a gradual increase in the price every consecutive week. However there have been fluctuations in the price rise in the 6th, 7th and 8th weeks. The time series plot also shows a smooth linear upward trend indicating a smooth increase in the fuel price every week. The above study on the state by state average fuel prices of unleaded regular, premium gasoline and diesel in the United States shows that the prices are fairly equal among all the states except Alaska and Hawaii where the prices are very